What is the Link Farming ?

Hello friends,

I want to know that What is the Link Farming ?

Link farming is a questionable search engine optimization (SEO) tactic in which a website enters a relationship of reciprocal linking with another site or pays a provider for a large number of inbound links. Because many search engines use inbound links as a factor in determining a website's page rank, websites use link farming to boost their rankings in search engine results.

They consist of sites that link to other sites just for the purpose of linking and inflating a site’s apparent popularity. Further, some link farm products identify potential reciprocal link partners and offer to exchange links and create directory-like link pages for Web sites.

The problem is that most of the sites are random and not relevant to the linkee at all. This is a red flag for Google, and when they detect link farm spam they take action by removing the offending site from their index.

A link farm is a website (or a group of websites) created only for the purpose of increasing the link popularity of another site by increasing the number of incoming links. A link farm usually looks like a regular web page, but the majority of the content is hyperlinks often random and unrelated -- to other websites.