how to choose best keyword for a site ?

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I want to know that how to choose best keyowrd for a site ?

Counting the privilege catchphrases in your site will support your internet searcher positioning and drive potential new clients to your site. Discover how to pick the best watchwords for your site.Understand the value of keywords. These are the words and phrases that people type into search engines such as Google to find the information they require.
Choose the right keywords and use them correctly. This is a major element of search engine optimisation (SEO) and can ensure your website is listed prominently in relevant searches so potential customers can find you. Find a free guide to SEO on the SEOmoz website.
Consider the sector you operate in, your products or services, any brand names you use, your location, and what is unique to your business - then come up with relevant short descriptive phrases.
Identify your competitors' keywords. By using these yourself you may be able to redirect some of their web traffic towards you. There are services, such as Keyword Spy, which can help you do this.