Viral Marketing
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Viral Marketing
Viral marketing,viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses(cf.Internet memes and memetics). It can be delivered byword of mouth or enhanced by the network effects of the Internet and mobile networks.[1]Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution
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